{"title":"Shu Uemura","description":"\u003cdiv class=\"ds-message _63c77b1\"\u003e\n\u003cdiv class=\"ds-markdown\"\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eshu uemura\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprestigious Japanese cosmetics brand\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e founded in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1967\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e by Shu Uemura, the first Japanese male makeup artist in Hollywood who \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\"elevated makeup into an art form.\"\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Now owned by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it lives by the philosophy: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\"Beautiful makeup starts with beautiful skin.\"\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The brand pioneered the first \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecleansing oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e—earning the title \"Father of Cleansing Oils\"—which remains a global icon. Known for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebold color cosmetics\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprofessional-grade brushes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e handcrafted in Kumano, Japan, shu uemura represents the fusion of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJapanese craftsmanship, avant-garde artistry, and joyful individuality\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"shu-uemura-hard-formula-eyebrow-pencil-02-4g-seal-brown","title":"Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown","description":"\u003cp data-path-to-node=\"1\"\u003eThe \u003cb data-path-to-node=\"1\" data-index-in-node=\"25\"\u003eShu Uemura Hard Formula\u003c\/b\u003e is a legendary, cult-favorite eyebrow pencil, world-renowned for its unique \"naginata\" (Japanese sword) shape and unrivaled precision. Unlike standard soft brow pencils, the \"Hard Formula\" is uniquely engineered with a hard lead that only releases pigment when it interacts with the natural oils in your brow hair. This specialized technology allows for the creation of incredibly realistic, hair-like strokes that are smudge-proof and long-lasting, providing a sophisticated and natural finish that never looks overdrawn.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eKEY BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003ePrecision Craftsmanship:\u003c\/b\u003e Allows for the ultimate control, enabling you to fill in gaps and define the brow shape with stroke-by-stroke accuracy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eOil-Activated Pigment:\u003c\/b\u003e The unique formula ensures the pencil only \"draws\" on the eyebrow area, preventing accidental smudging on the surrounding skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eNatural Appearance:\u003c\/b\u003e #02 Seal Brown is a versatile, cool-toned dark brown that perfectly mimics natural hair shadows, ideal for dark brown to black hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,3,0\"\u003e\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eExceptional Longevity:\u003c\/b\u003e Once applied, the pigment stays true and resists fading or smearing throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":45954660073633,"sku":null,"price":36.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/9936\/1185\/files\/photo_2026-04-2316.46.18.jpg?v=1776934050"},{"product_id":"shu-uemura-unlimited-breathable-lasting-foundation-35ml","title":"Shu Uemura Unlimited Breathable Lasting Foundation 35ml","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"21\"\u003eShu Uemura Unlimited Breathable Lasting Foundation\u003c\/b\u003e is a high-performance liquid foundation specifically engineered to withstand the humidity and heat of Asian climates. Designed with a \"breathable\" concept, this foundation feels weightless—as light as a second skin—while providing medium, buildable coverage that effectively masks imperfections. Its unique formula ensures that the skin stays matte and fresh for up to 16 hours, preventing the foundation from oxidizing or becoming \"cakey\" as the day progresses.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eKEY BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eUltra-Breathable Texture:\u003c\/b\u003e Features a thin, stretchable film that allows the skin to breathe even in high humidity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003e16-Hour Long-Wear:\u003c\/b\u003e Stays true to color and resists fading, smudging, or settling into fine lines from morning to night.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eTailor-Made for Asian Skin:\u003c\/b\u003e Developed based on an extensive study of Asian skin tones to provide the most natural-looking match without ashiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,3,0\"\u003e\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eNatural Matte Finish:\u003c\/b\u003e Controls excess oil while maintaining a soft, semi-matte radiance that looks like healthy skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE EXPERIENCE\u003c\/b\u003e This foundation is incredibly fluid and easy to blend. It glides onto the skin with a watery consistency and quickly sets into a velvety, weightless veil. You won't feel the \"heavy\" sensation typical of long-wear foundations. It provides a \"filtered\" effect that blurs pores and evens out skin tone while remaining virtually invisible to the naked eye. The result is a sophisticated, polished complexion that feels fresh and comfortable all day long.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eSUITABLE FOR\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003eAll skin types, including sensitive skin; especially ideal for combination to oily skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003eIndividuals living in hot, humid climates who require a foundation that won't \"melt\" off.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003eThose who prefer a natural, \"my skin but better\" look with professional-grade durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003eUsers looking for a wide range of shades with precise undertones (Cold, Neutral, Warm).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eKEY INGREDIENT \/ TECHNOLOGY\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eAir-Fit Technology:\u003c\/b\u003e Creates a thin, flexible layer that moves with the face to prevent creasing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eJapanese Rice Extract:\u003c\/b\u003e Known for its antioxidant properties and its ability to help prevent color oxidation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eFine Pigment Powders:\u003c\/b\u003e Provide high coverage with a very thin application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eSPF 24 PA+++:\u003c\/b\u003e Offers daily protection against harmful UV rays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eHOW TO USE\u003c\/b\u003e\u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003ePrep:\u003c\/b\u003e Start with a well-moisturized face and your preferred primer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eApply:\u003c\/b\u003e Shake the bottle well. Dispense one pump onto the back of your hand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eBlend:\u003c\/b\u003e Use a foundation brush (like the Petal 55), a sponge, or your fingertips to dot the product onto the center of the face and blend outwards.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eBuild:\u003c\/b\u003e For areas requiring more coverage, lightly tap an extra layer of product until the desired finish is achieved.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eGOOD TO KNOW\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003eNon-comedogenic and dermatologist-tested.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003eThe \"Unlimited\" range is famous for its precise numbering system (the first digit represents the scale of richness, the second the undertone).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003eWorks exceptionally well when paired with the Shu Uemura Petal 55 foundation brush for a streak-free finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"13\"\u003e\u003cb data-path-to-node=\"13\" data-index-in-node=\"0\"\u003eEXPIRY DATE \u003c\/b\u003e08\/2026\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003eOUR GUARANTEE\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"15\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,0,0\"\u003e100% authentic product\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,1,0\"\u003eProducts may have varying expiry dates depending on batch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,2,0\"\u003eAll items are carefully packed to ensure safe delivery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":45954671280289,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/9936\/1185\/files\/photo_2026-04-2316.46.29.jpg?v=1776934320"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/9936\/1185\/collections\/photo_2026-04-23_16.48.42.jpg?v=1776934167","url":"https:\/\/lepuretebeautymall.com\/collections\/shu-uemura.oembed","provider":"Lepurete Beauty Mall","version":"1.0","type":"link"}