Collection: Jovan

Jovan is an iconic American mass-market fragrance brand founded in 1968 in Chicago, now part of Coty Inc. It pioneered the power of musk in modern perfumery, democratizing what was once an exotic note into an everyday scent. The brand made history in 1972 with Jovan Musk Oil for Men and Women—a global phenomenon that worked with the wearer's natural body chemistry. In 1981, Jovan became the first fragrance to sponsor a rock band: The Rolling Stones' "Tattoo You" tour. Jovan represents unpretentious, everyday seduction—accessible, confident, and free-spirited.