Collection: Marvis

Marvis is the iconic Italian toothpaste brand that transformed a mundane daily routine into a luxury sensory experience . Founded in 1958 in Florence by Count Franco Cella di Rivara, it was originally conceived as a premium oral care product for smokers, earning the nickname " toothpaste of the gods" or "牙齿的香水" (perfume for teeth) due to its focus on breath fragrance and whitening . Acquired in 1997 by the Ludovico Martelli S.p.a. company, the brand was revitalized with its signature thick, concentrated formula produced through six traditional Italian manufacturing steps, creating a dense, creamy texture with fine cleansing particles . What truly sets Marvis apart is its extraordinary range of unexpected flavors—from Amarelli licorice and jasmine mint to cinnamon and ginger—developed in collaboration with prestigious fragrance houses to transform brushing into a moment of genuine pleasure . Housed in distinctive, retro-inspired aluminum tubes featuring ornate, seal-like caps and vibrant color-coding, Marvis represents the belief that "Not an ordinary toothpaste" can elevate self-care into an artful, indulgent ritual .