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Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown

Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown

Regular price $36.00 SGD
Regular price Sale price $36.00 SGD
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The Shu Uemura Hard Formula is a legendary, cult-favorite eyebrow pencil, world-renowned for its unique "naginata" (Japanese sword) shape and unrivaled precision. Unlike standard soft brow pencils, the "Hard Formula" is uniquely engineered with a hard lead that only releases pigment when it interacts with the natural oils in your brow hair. This specialized technology allows for the creation of incredibly realistic, hair-like strokes that are smudge-proof and long-lasting, providing a sophisticated and natural finish that never looks overdrawn.

KEY BENEFITS

  • Precision Craftsmanship: Allows for the ultimate control, enabling you to fill in gaps and define the brow shape with stroke-by-stroke accuracy.

  • Oil-Activated Pigment: The unique formula ensures the pencil only "draws" on the eyebrow area, preventing accidental smudging on the surrounding skin.

  • Natural Appearance: #02 Seal Brown is a versatile, cool-toned dark brown that perfectly mimics natural hair shadows, ideal for dark brown to black hair.

  • Exceptional Longevity: Once applied, the pigment stays true and resists fading or smearing throughout the day.

Product Details

THE EXPERIENCE
Using the Hard Formula is a ritual in professional beauty. The pencil has a firm, dry texture that gives you total confidence in every movement. Because it is not overly creamy, there is no risk of applying too much product at once. The result is a soft, powdery finish that looks like natural brow density rather than makeup. It is the gold standard for achieving the "effortless" Japanese and Korean brow aesthetic.

SUITABLE FOR

  • Individuals with dark brown, soft black, or ash-toned hair.
  • Those who prefer a natural, "no-makeup" brow look over a heavy, carved brow.
  • Professional makeup artists and enthusiasts who value precision and high-quality Japanese tools.
  • Users looking for a long-lasting, smudge-resistant brow solution.

Ingredients & Technology

KEY INGREDIENT / TECHNOLOGY

  • Hard 9 Formula: A traditional Japanese pressed-powder lead technology that balances hardness with smooth delivery.
  • Natural Waxes & Oils: Crafted to interact specifically with the sebum (natural oils) in the brow hair for optimal color payoff.

How to Use

HOW TO USE
For the best results, use the pencil on brows that have been prepped with a light layer of foundation or powder (the formula needs a base to grip). Draw light, short strokes in the direction of your hair growth to fill in sparse areas.
Note: To maintain the famous "naginata" thin edge, it is recommended to have the pencil sharpened by a professional at a Shu Uemura counter, though it can be used with a standard sharpener for a pointed tip.

Important Information

GOOD TO KNOW

  • Important: This pencil will appear to "not work" if tested on the back of a clean, dry hand. It is specifically designed to work on the eyebrows where natural oils are present.
  • Each pencil is incredibly long-lasting and can often last over a year with daily use.
  • #02 Seal Brown is the brand's global best-selling shade due to its neutral, flattering undertones.

EXPIRY DATE 02/2025

OUR GUARANTEE

  • 100% authentic product
  • Products may have varying expiry dates depending on batch
  • All items are carefully packed to ensure safe delivery
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Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown
Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown
Shu Uemura Hard Formula Eyebrow Pencil #02 4g seal brown
$36.00/ea
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