shu uemura is a prestigious Japanese cosmetics brand founded in 1967 by Shu Uemura, the first Japanese male makeup artist in Hollywood who "elevated makeup into an art form." Now owned by L'Oréal, it lives by the philosophy: "Beautiful makeup starts with beautiful skin." The brand pioneered the first cleansing oil—earning the title "Father of Cleansing Oils"—which remains a global icon. Known for bold color cosmetics and professional-grade brushes handcrafted in Kumano, Japan, shu uemura represents the fusion of Japanese craftsmanship, avant-garde artistry, and joyful individuality.
